Rio Loves You... So Get Rio, New York

The city of Rio will be (september) in the street, in the radio and the television of the Big Apple. With the campaing "Rio Loves You... So Get Rio, New York", the BTOA (Brazil Tour Operator Association) and CBS RIOT (Radio, Internet, Outdoors and Television) are promoting the wonderful city, and trying to pass the image and experience of the carioca leisure.

In the words of Rich Lobel, executive of CBS, "The information will be transmited from a mix of internet, radio, outdoor and television, everything that be part of everyday New Yorkers. Rio de Janeiro will be at the morning radio, messages in the open air, on TV by night ... Anyway, you can not stop to think about the city. The message is simple but direct: Rio Loves You, so Get River, New York!"

This is just the start, that because the plan is that the campaing be active in all american market. So the expectation of american turist to the next summer will be amazing.